Chewy: The Match Maker
Chewy wants to help animal shelters in getting animals adopted. Chewy the matchmaker is to the rescue!
BIG IDEA
Chewy will bring soulmates together in several different ways. Just because you can’t adopt an animal, doesn’t mean that you can’t care for one. Chewy is there to bring these relationships together by listening and by engaging.
Mr. Chewy!
Algorithm on social media where Chewy acts as a third party to make the magic of matchmaking happen between soulmates (Prospective pet owner and animal).They will use the networking technology on socials to effectively act as the liaison between people and animal shelters.
Many people post on socials to try to find their dog a better home, a lot of reason being that people can no longer afford it, especially as prices continue to go up. Another reason being that they are confined to rental agreements that don’t allow animals.
Fortunately there are also so many posts everyday about how much someone wants a dog/cat. This algorithm will be the bridge between both parties.
Chewy will listen to what people are saying. “I really want a dog, but I just can’t afford it”, “I wish I had money for a dog”, Chewy will, not only match them with a dog/cat that needs a home using it’s personality quiz, but will also send these people a box of pet essentials every month for the rest of the animals life.
You don't have to adopt!
We are aware that money isn’t the case for some people, some people are restricted by allergies, animal restrictions for where they live, parents/spouse does not want the responsibility etc..but these people might want to help too.
Chewy will give these people the opportunity via digital channels to let them know that if they post a picture of them with an animal at a shelter that they want to help with #Mrchewythematchmaker,they will send them a link to select one treat and one toy for their special friend!
OOH Quiz!
People could take the quiz to find their perfect match at an animal shelter near them. Then they can give them directions to go adopt them or even give them a free treat!
Mr. Chewy Podcasts: Our Love story
Event at cityspace where people can come and share their stories. Chewy tabling event where they can give out toys to kids for their dogs. Podcast production of the 5 best love stories, how chewy helped you find your best friend. Promotion on circle round. This is to tie in the big idea.
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