Draft Kings: White Chicks Takeover
This campaign resolves the issue of people wanting to bet on sports but don't understand the terminology. White chicks are taking over and educating people on how to #BetWhatever.
OOH Billboards: #BETWHATEVER
Hoax Movie ads as OOH billboards. Scan QR code to watch now!
People will be directed to the Draftkings app where the white chicks will give you a quick tutorial video on how to use the app.
:30 TV SPOT White Chicks & Gronk at a Bar
Gronkowski and White chicks are in a bar. White chicks start whispering and giggling that Gronk is right there next to them.
Gronk:*Awkwardly* Notices that they also have draftkings open on their phone too. Hey what did you thinks going to happen with the spread?
Tiffany: Squeeze me? Oh No he didn’t!
Brittany: She’s going to have a BF
Gronk : No a spread Spread is a type of wager that focuses on a projected winning margin. You either choose the favorite (minus the points) or underdog (plus the points). If you bet on the favored team, you need them to win by more than the spread.
White Girls: Oh sorry, we don’t really know much about this stuff, you know it’s all daddy’s money.
Laughing loudly as they walk away…
Male voices of white girls come out, man he don’t know we do this.
Yea and I mean if I didn’t know what I was doing I would just go to dratkings.com/howto to learn more
Let’s go act confused over there and get free drinks.
BET
Turns around to see Terry Cruz waving by the bar
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DRAFTKINGS #BETWHATEVER
:30 Marcus Smart TV Spot
White chicks are at celtics game with fan attire on. Cheering from the sidelines.
Tiffany: What did you bet?
Brittany: I did like a parley that Marcus Smart is going to score 20 points the whole game.
Tiffany: Girl…I didn’t know you spoke french.
Brittany: No a parley is when makes two or more bets and combine them into one wager. Draftkings has a whole bunch for you already set up so you can choose.
Tiffany: Looks like Marcus just missed a 3…
Brittany: *Man voice comes out* Marcus Don’t make me come over there and beat yo BEEEEEP BEEP . Crowd goes silent and stares.
Brittany: I mean “ Yay go team” I love football!
White girls VO: Draftkings Bet Whatever
Pop Up Events
Pop Up events at local bars where white chicks will perform dance battles that you can bet on. There will be a vlogging booth where white chicks and athletes can be joined by people to create how to vlogs on how to use the app and to answer any questions. You will be able to bet with money or with specialty items from the partnered bars.
White Chicks interacting with crowd and announcing the best and worst bets during half time and between breaks during the game
#BETWhatever
