Dominican Republic Department of Tourism
This campaign is one where Dominicans are literally inviting you. It will focus on doing its best to communicate the experience of traveling to the Dominican Republic through the energy of the island. Which is one of the warmest energies in the world.
In this campaign I will be personifying the Dominican Republic through Fulanito. A vibrant, charismatic, warm young man who will be your tour guide to the Dominican Republic.
The warmest place in the world
The Warmest Place in The World
The Dominican Republic has a culture built on hospitality and love. They will treat you as if you are family as soon as you set foot on the island. The crime and security issues are something that you need to take into consideration when you visit and move accordingly, however DR is statistically speaking safer than any other country in the Caribbean. The Dominican Republic will make everything else come to life. The hospitality and vibrancy of the culture will fulfill your experience. It will make the food taste better, the beaches more refreshing, and the parties more alive.
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Airport Ads
This particular campaign will be lots of fun for people waiting around the airport. Fulanito will partner with JetBlue to #FlyFulanito. Fulanito will be going around the airport creating a party everywhere he goes. People will be asked to take a pic and post #FlyFulanito to win a free trip to DR!
Paid Social Media Post
We are on our way to the #warmestplaceintheworld! Fulanito will be documenting his journey on social media through tiktok and instagram. On these platforms people are more likely to quickly share and respond with their own short form videos which is the direction society’s consumption is headed. Fulanito will be very active with posts and on live. This is one example where he boards the plane and starts dancing bachata with the flight attendants.
Jet blue will also be a huge partner in this campaign as they integrate themselves on socials and on print ads. Jet blues twist to The Warmest Place in The World campaign will be “FlyFulanito” to #TheWarmestPlaceInTheWorld.
